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The Name

  • Writer: Max Friend
    Max Friend
  • Sep 15, 2018
  • 8 min read

Updated: Nov 19


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This family crest emerges from a fusion of heritage, a sacred seal for the power word of my personal tradition: AMOR FATI. Within its geometry lie the hidden forms of runes—"Day" to invoke the light of awakening, and "End" to signify the great release at a cycle's conclusion.


The twin triangles stand as two holy witnesses, representing the body's mystical rivers of energy, the nadis. At their confluence, the central point blossoms into the Shrivatsa. Also referred to as the endless knot, it represents a fundamental truth of reality: the profound interconnectedness of all things. Its looping, unbroken line signifies that all beings and events are woven together in the eternal web of cause and effect. This knot also symbolizes the Divine Marriage, the union from which all life springs. From this core, the entire form radiates as an eight-petaled lotus, echoing the Buddhist Noble Eightfold Path and the ceaseless turning of the Dharma wheel. Nested within are the lesser lotuses: one for the wisdom of the descended teacher, the other for the sanctuary of community on Earth.

Above, a star calls for humility in our surrender to the Divine; below, a star grounds us in the virtue of a balanced life.


The runic inscription reveals its meaning in layers. On the surface, read from left to right, these Elder Futhark runes phonetically spell "AMOR FATI," with each character imbuing the phrase with its traditional meaning: 'Journey,' 'Reunion,' 'Gifts of the Path,' and 'Warriorship.'


However, a deeper mystery unfolds when read from right to left, in the manner of Hebrew scripture. This reverse reading connects the runes to the mystical root of the Tetragrammaton—symbolizing Yud, Heh, Vav, and an esoteric substitution of Aleph for the final Heh.


The Runic Inscription: "AMOR FATI"

  • A (Aleph): The Hebrew letter Aleph (א) is the first letter of the aleph-bet, representing a profound and multi-layered array of symbolic meanings. Holding the numerical value of one, it signifies the absolute oneness and indivisible nature of God, embodying the concept of a single, unified creative force from which all existence emanates. Visually, its form is traditionally seen as composed of three parts: an upper Yud (י), a lower Yud, and a connecting Vav (ו) on a diagonal, often interpreted as representing the connection between heaven, earth, and humanity. Aleph is paradoxically silent, a placeholder for a vowel sound, symbolizing the ineffable and unpronounceable nature of the divine, the quiet stillness that precedes creation and contains all potential. It represents the beginning, the primordial energy, and the spiritual root of all things, often associated with breath, air, and the life force that permeates the universe.


  • While not strictly interchangeable in standard Hebrew grammar or phonetics, the letters Aleph (א) and Heh (ה) share a deep symbolic connection in mystical thought that allows them to be conceptually substituted in certain esoteric contexts. Both are considered "mother letters" associated with breath and divine utterance. The silent Aleph represents the unmanifest, singular source of all creation, while the aspirated Heh symbolizes the breath of life and the revelation of the divine into the created world. In Kabbalah, the final Heh of the divine name YHVH is sometimes seen as a gateway to the primordial silence of the Aleph, suggesting a cyclical relationship where the end of revelation (Heh) leads back to the ultimate beginning (Aleph), making them spiritually, though not linguistically, semi-interchangeable.


  • M (Mannaz): Mannaz (ᛗ), pronounced "MAH-nahz," is the twentieth rune of the Elder Futhark and represents the 'M' sound. Its literal translation is "Man" or "Humanity."

    This rune represents the individual self and, crucially, our place within the larger community and the human collective. It is the primary rune of the social fabric, embodying intelligence, consciousness, memory, and shared human potential. Mannaz symbolizes the power of collaboration, friendships, and the importance of our relationships with others. When it appears, it often points to matters of community, social identity, and the need for cooperation and self-awareness to achieve common goals. It is the rune of the rational mind, shared culture, and the divine spark within every person.


  • O (Vav): The sixth letter of the Hebrew aleph-bet, Vav (ו), carries the symbolic weight of connection, completion, and transformation. Its very shape, a vertical line or hook, evokes its primary function as a connector, grammatically translated as "and," thereby linking words, concepts, and clauses. This power of connection extends to the mystical realm, where Vav represents the bridge between the spiritual and the physical, heaven and earth. It is the third letter of the Tetragrammaton (YHVH), symbolizing the divine act of extending spirit into the material world. Holding the numerical value of six, Vav is intrinsically linked to the six days of creation and the six directions of physical space (north, south, east, west, up, and down), signifying the comprehensiveness and completion of the material universe. In Kabbalah, Vav is often associated with the Sefirah of Tiferet (Beauty/Balance) and represents the archetype of humanity standing upright between the divine and the terrestrial.


  • R (Raidho): Raidho (ᚱ), the fifth rune of the Elder Futhark, represents the 'R' sound and literally translates to "ride" or "wagon." At its core, Raidho is the rune of the journey, encompassing both physical travel and the broader, spiritual journey of life.

    Symbolically, Raidho signifies more than just movement; it embodies the correct and ordered path, rhythm, and the natural cycles of the world. It suggests a journey that is under your control, requiring foresight, decision-making, and purposeful action to stay on the right road.

    When this rune appears, it often points to a time of travel, change, or progress. It can signify a physical trip, a relocation, or a significant phase of personal or spiritual development. Raidho advises that the journey itself, with its inherent lessons and experiences, is as important as the final destination. It is a rune of action, direction, and evolution, encouraging one to take the reins and guide their own path forward.


Following the first word, the inscription continues:

  • F (Fehu): Fehu (ᚠ), pronounced "FAY-hoo," is the first rune of the Elder Futhark and represents the 'F' sound. Its literal translation is "cattle," which in ancient Norse and Germanic cultures was the primary measure of a person's fortune.

    Symbolically, Fehu represents wealth, abundance, prosperity, and material possessions. However, it is not merely about hoarding riches. The rune embodies the concept of mobile, circulating wealth—success and resources that are earned through hard work and should flow outward to generate more prosperity and honor.

    As the first rune in the sequence, Fehu also signifies new beginnings, creative energy, and the initial spark of a project or venture. It is a rune of tangible success and the fulfillment of ambitions, reminding one that true wealth involves both security and the generosity to share it.


  • Ah (Heh): Heh (ה), the fifth letter of the Hebrew aleph-bet, is a symbol of divine revelation, breath, and life itself. Its simple form, resembling a doorway or window, signifies the opening through which divine light and understanding enter the world. This is reflected in its primary sound, a gentle, unforced aspiration, like the sound of breathing, connecting it to the very essence of life and the spirit of God that animates creation. Holding the numerical value of five, Heh is associated with the five books of the Torah and the five senses, representing the channels through which divine wisdom is received and experienced. Its significance is profoundly elevated by its appearance twice in the Tetragrammaton (YHVH), God's ineffable name, where it first represents divine understanding (Binah) and then the final manifestation of the divine in the world (Malchut or Shekhinah). The letter Heh symbolizes the divine feminine, creation, and the process of spiritual transformation, as seen in the biblical narratives where the addition of Heh to the names of Abram (to Abraham) and Sarai (to Sarah) signified a profound change in their destiny and a divine covenant.


  • T (Tiwaz): Tiwaz (ᛏ), pronounced "TEE-wahz," is the seventeenth rune of the Elder Futhark, representing the 'T' sound. The rune is named after the Norse god Týr, a deity known for his immense sense of justice, honor, and self-sacrifice.

    The shape of the rune itself is a spear or an arrow, pointing upward, symbolizing victory, courage, and righteous order. Tiwaz is preeminently the rune of the warrior, embodying the principles of law, justice, and unwavering moral conviction.

    Its core meaning revolves around honor, truth, and leadership. It signifies that success and victory are attainable through righteous conduct and a willingness to make personal sacrifices for the greater good, just as the god Týr sacrificed his hand to bind the monstrous wolf Fenrir. When this rune appears, it points to a time for courageous and ethical action, fighting for what is right, and embracing the responsibility of leadership with integrity.


  • I (Yud): Yud (י), the tenth letter of the Hebrew aleph-bet, is the smallest of all the letters, yet it holds one of the most profound symbolic meanings. Its form is a mere point or dot, representing the primordial point of creation, the concentrated seed of divine energy from which all existence unfolds. As the first letter of the Tetragrammaton (YHVH), God's ineffable name, Yud signifies the initial spark of divine wisdom (Chokmah) and the omnipresence of God in a form that is potent but not yet fully manifest. Holding the numerical value of ten, it symbolizes completion and order, as seen in the Ten Commandments and the ten Sefirot of the Kabbalistic Tree of Life. In Jewish tradition, every other letter is said to begin with the foundational stroke of the Yud, reinforcing its role as the elemental building block of the entire sacred language and the concentrated essence of divinity within the physical world.


When read from left to right, the runes do indeed phonetically spell "AMOR FATI."


Poem of the Beloved Fate


The humming wire, the borrowed word,

A barren field of sight and sound.

Aversion’s shield, Avarice’s sword,

On Avidya’s contested ground.

You walk a path of who you were,

A ghost in search of a new name,

To quell the anxious, constant stir,

And find a purpose for the flame.


First, Attention, sharp and bare,

To see the world without a lens.

Then, Acceptance of the air,

Of how the story starts and ends.

And last, Appreciation’s art,

To find the grace within the stone,

To thank the pain that tears apart,

For the deep strength you’ve never known.


So hold on tightly to your will,

The choice to act, the vow you make.

But let go lightly on the hill

Of fear’s mirage, for goodness sake.

Renounce the need for a reply,

Let go the outcome, shed the pride.

The master’s strength is in the eye

That holds the calm and turns the tide.


The spark of Lust, a primal fire,

Refined by service, turns to Love.

It lifts the soul and spirit higher,

A force below, a grace above.

And when that love has no more need

To grasp or own, to bind or break,

Then Laughter grows, a joyful seed,

The sound a liberated soul can make.


And in the center, see the sign,

The eight-fold star, the woven knot.

A sacred word, both yours and mine,

The sum of every "is" and "not."

The Hebrew Aleph, Runic stone,

A script of fate, you learn to read,

And in its lines, you're not alone,

You are the sower and the seed.


So forgive the Fire for its heat,

Forgive the Mind for what it learns.

Forgive the Moon, its slow retreat,

Forgive the Soul for how it yearns.

Let go the fight, the strain, the plea,

The war against the turning sphere.

Just breathe the name: Amor Fati,

And know that home is always here.

 
 

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